If you live anywhere in upstate New York, you’ve probably heard the line: “Hurt in a car? Call William Mattar!” That jingle gets stuck in your head like a pop song, and honestly, it’s made attorney William Mattar a household name. I still remember the first time I saw one of his commercials during a Buffalo Bills game — three ads in a row, all with the same tagline. It was almost funny, but also impressive.

Naturally, with that level of exposure, people start to wonder: what’s William Mattar’s net worth? How much money does a lawyer who’s practically on TV 24/7 actually make? While exact numbers aren’t publicly available (he’s not publishing his tax returns any time soon), we can piece together a good picture of his wealth, earnings, and the factors that drive it.

This article breaks down what we know about William Mattar’s career, his income sources, his law firm, and yes, the marketing machine that’s made him a regional celebrity.

William Mattar Net Worth – Facts at a Glance

Fact	Details
Full Name	William K. Mattar
Profession	Personal Injury Attorney
Known For	TV jingle: “Hurt in a car? Call William Mattar!”
Law Firm	William Mattar Law Offices (New York State)
Practice Area	Car accident & personal injury cases
Estimated Net Worth	$5 million – $10 million (speculative, not publicly verified)
Main Income Source	Contingency fees from settlements (typically 30–40% per case)
Additional Income	Law firm profits, potential investments & assets
Marketing Strategy	Heavy advertising: TV, billboards, jingles
Regional Presence	Buffalo, Rochester, Syracuse, Albany, and across New York State
Competitors	Morgan & Morgan, Cellino & Barnes (regional & national firms)
Brand Value	High regional recognition; name synonymous with “injury lawyer” in NY
Unique Attribute	Regional celebrity status via advertising campaigns
Connotation of Wealth	Professional success, prestige, and brand recognition
Public Disclosure	No official net worth statement published

How to Understand William Mattar’s Net Worth?

Look at the Law Firm Value

William Mattar isn’t just a lawyer — he’s the face of a law firm brand. Law firms often build wealth from the cases they win, and in the personal injury space, big settlements can mean big paychecks. His firm is one of the most recognized in New York, and brand recognition directly ties to revenue.

Consider Case Settlements and Earnings

Like most personal injury attorneys, William Mattar likely works on a contingency basis. That means: if the client doesn’t win, he doesn’t get paid. But when cases do settle (and many do), attorneys typically take a percentage. Even one large settlement could significantly increase his earnings for the year.

Add in Advertising Power

Here’s where things get unique. Most lawyers don’t run heavy TV campaigns, but Mattar does. Those commercials — love them or hate them — have made him a local icon. Advertising boosts visibility, which in turn attracts more clients. Of course, ads aren’t cheap. Some of that income cycles back into marketing. But the return on investment is clearly there, or you wouldn’t still see his face plastered everywhere.

Factor in Assets and Investments

Net worth isn’t just about income. It includes assets like houses, cars, stocks, and other investments. While details of Mattar’s personal portfolio aren’t public, it’s safe to assume a lawyer of his standing has invested wisely to grow his wealth beyond the courtroom.

Compare with Competitors

Looking at similar attorneys gives us perspective. Firms like Cellino & Barnes or Morgan & Morgan are nationally recognized, with founders worth tens of millions. While William Mattar operates on a regional level, his branding dominance in New York suggests his earnings are substantial, even if not at the same national scale.

Common Questions About William Mattar Net Worth

Q1: What is William Mattar’s estimated net worth?

Exact figures aren’t disclosed. Estimates floating online suggest anywhere between $5 million to $10 million, though these are speculative. His law firm’s visibility and client base suggest he’s financially successful, but without official records, we can’t pin down a number.

Q2: How does William Mattar make money?

Primarily through his law practice, where he takes on personal injury cases (especially car accidents). Attorneys in this field often earn through contingency fees — typically 30–40% of a settlement. On top of that, he likely benefits from investments and firm profits.

Q3: Does advertising really increase a lawyer’s net worth?

Yes, though it’s expensive. Advertising is both a cost and a growth driver. William Mattar has leaned heavily into commercials, billboards, and jingles. While it costs millions over the years, it also makes his firm the go-to name when someone in upstate New York gets in a car accident. That visibility directly leads to more clients — and more income.

Q4: How does William Mattar compare to bigger law firms?

On a national scale, William Mattar isn’t as wealthy or well-known as firms like Morgan & Morgan. But regionally, he’s arguably more recognizable. In New York, you could say his brand worth is higher than his financial net worth.

Q5: Is William Mattar only wealthy because of his ads?

Not entirely. The ads bring in clients, but those clients win cases, which create revenue. Advertising is a funnel, not the endgame. Without successful legal work and settlements, ads alone wouldn’t make him wealthy.

Q6: Why are people so curious about lawyer net worth?

Honestly? It’s human nature. We see someone on TV all the time, and we assume they must be rich. It’s the same curiosity that drives searches about celebrities, athletes, or influencers. For William Mattar, the curiosity is amplified because he’s a lawyer — a profession already associated with financial success.

The Bigger Picture: Connotations of Net Worth

When people talk about William Mattar’s net worth, it’s not just about money. It’s about status, visibility, and reputation. His name has become shorthand for “injury lawyer” in much of New York. That level of brand recognition is worth millions on its own, even if you can’t put a dollar figure on it.

To me, the interesting part isn’t just the financials — it’s how his commercials and public image have blurred the line between attorney and local celebrity. He’s not a Hollywood star, but he’s got a level of fame most lawyers will never touch.

Conclusion

So, what’s William Mattar’s net worth? If we’re being precise — we don’t know. He’s a private individual, and unless he suddenly publishes his bank statements, we’ll be left with educated guesses. That said, based on his law firm’s success, constant advertising presence, and local recognition, it’s safe to say he’s a wealthy man, probably sitting in the multi-million range.

But here’s the kicker: William Mattar’s true worth might not just be financial. It’s the fact that everyone in upstate New York knows his name. That kind of branding — being instantly recognizable — is something money can’t easily buy.

So next time you hear that jingle stuck in your head, you’ll know: behind the catchy tune is a lawyer who turned marketing into both a business empire and, yes, a pretty sizable net worth.