NichLmao Net Worth: The Complete Guide to His Fortune and Career

NichLmao’s Quick Facts

NichLmao, whose real name is Nicholai Perrett, is one of the most popular names in the social media influencer career space. His journey from a small-town kid in Singapore to one of the richest YouTube creators has been nothing short of inspiring. Born on September 29, 2001, he now enjoys a massive fan base spread across platforms like YouTube, TikTok, and Instagram. With over 37 million subscribers and billions of views, his NichLmao YouTube channel is among the most-watched in the USA entertainment niche.

Detail	Information
Full Name	Nicholai Perrett
Stage Name	NichLmao
Date of Birth	September 29, 2001
Birthplace	Singapore
Current Residence	Sweden / Los Angeles
Main Profession	YouTuber, Boxer, Social Media Influencer
Estimated Net Worth	$29M–$54M
YouTube Subscribers	37.5 million
Total Video Views	18.8 billion+
Channel Start Date	September 2018

Who is NichLmao?

NichLmao is a Singapore YouTuber who blends humor content, prank videos, challenge videos, and creative storytelling into a mix that has made him a household name among digital audiences. His content style is a unique cocktail of DIY & life hacks, short-form content, and hilarious yes or no videos that have gone viral multiple times. Despite being based in Sweden for much of his early career, NichLmao’s biggest audience is in the USA, where his videos frequently trend and dominate YouTube’s “For You” recommendations. Fans admire his ability to make entertaining videos that feel fresh in a crowded creator space.

Early Life and Background

Nicholai Perrett’s content creator journey began far before he hit record on his first viral YouTube video. Growing up in Singapore, he experienced a culturally rich environment but also faced personal challenges that shaped his resilience. In 2014, he moved to Sweden with his family, a relocation journey (Singapore → Sweden → Los Angeles) that opened new opportunities. By the time he was a teenager, Nicholai was already fascinated by online entertainment, experimenting with early skits and videos.

His educational path included the International Baccalaureate program, but the pull of digital media was too strong to ignore. At 17, he decided to focus on building his own social media influencer career, a decision that would soon transform into one of the most remarkable rise to fame stories in recent YouTube history.

Career Journey and Rise to Fame

NichLmao launched his channel in September 2018, initially posting casual vlogs and experimental skits. His big break came when he pivoted to YouTube Shorts, riding the wave of short-form content popularity. Videos like the “Boyfriend vs Girlfriend Cup Game” went viral, boosting his subscriber growth from a few hundred thousand to millions in just months.

By 2021, his YouTube Shorts growth strategy paid off massively. His mix of trending challenges, viral challenges, and collaborations with creators like Zhongni Zhu positioned him as one of the fastest-growing channels in the global rank in YouTube category. This period also marked the beginning of his venture into boxing, leading to his boxing debut 2023 and fight against Jay Swingler, diversifying his public image beyond entertainment.

Behind the Scenes – Life Off the Camera

Away from the spotlight, NichLmao leads a vibrant life filled with lifestyle and travel, fitness and boxing training, and close friendships. He was in a high-profile relationship with Zoe Colletti, often featuring her in videos until their breakup in March 2024, which was covered by several entertainment outlets.

Fans who follow his TikTok following and Instagram followers know that his behind the scenes life includes spontaneous adventures, playful interactions with his audience, and a commitment to personal growth. While he enjoys the perks of fame, Nicholai has also been vocal about the challenges of sustaining creativity and mental well-being in a competitive digital market.

NichLmao’s Net Worth in 2024

As of 2024, NichLmao net worth is estimated between $29 million and $54 million, depending on the valuation source. According to YouTube earnings analytics from Social Blade, his estimated monthly earnings range from $48.8K to $780K, translating to NichLmao annual earnings between $585K and $9.4M from ad revenue alone.

Month	Estimated Earnings
April 2025	$56.5K
March 2025	$52.9K
February 2025	$76.8K
January 2025	$99.9K
December 2024	$158K

When you add sponsorships and brand deals, merchandise sales, affiliate commissions, and boxing income (including pay-per-view revenue), his total income climbs significantly. In the USA market, these diversified content creator income streams position him among the top influencers in the humor and entertainment category.

Main Sources of Income

YouTube Ad Revenue

The core of NichLmao’s fortune comes from his monetized YouTube channel, which racks up hundreds of millions of YouTube views per month. With an average earnings per 1000 views (CPM) between $1.21 and $3.50, his YouTube Shorts revenue and long-form video ads generate millions annually.

Sponsorships & Brand Deals

NichLmao works with major brands seeking to connect with his young, global audience. These sponsorships and brand deals often pay six figures for a single campaign, especially when integrated into viral YouTube videos or trending challenges.

Merchandise & Product Sales

Through his own online store, he sells fan-favorite clothing, accessories, and collectible items. These merchandise sales strengthen his brand identity while creating another consistent revenue stream.

Boxing Career Earnings

Since his boxing debut 2023, he has earned from fight purses and pay-per-view revenue, tapping into a fan base beyond the digital content sphere. His matches against influencers like Jay Swingler add hype and crossover appeal.

Other Social Media Platforms

Beyond YouTube, his social media monetization extends to TikTok following, Instagram followers, and occasional Twitter activity, each offering new ways to generate income through ads, partnerships, and platform bonuses.

Achievements and Notable Works

NichLmao’s career is filled with major milestones: surpassing 30 million subscribers, winning social media awards, and maintaining a high social media engagement rate despite rapid growth. His most popular YouTube videos often blend comedy skits, outrageous prank videos, and collaborative challenges that spark millions of comments and shares.

He’s also noted for strategic collaborations, tapping into other influencers’ audiences and creating crossover content that cements his place in the social media influencer career hall of fame.

Future Plans and Upcoming Projects

Looking ahead, NichLmao has teased several new content formats and possibly another boxing career appearance. There’s talk of a USA-based comedy tour, collaborations with American influencers, and expanding into DIY & life hacks tutorials to reach different demographics.

He has also hinted at investing in tech startups, a move that would diversify his portfolio beyond digital media and physical merchandise. As his audience continues to expand, so too will the opportunities that keep his NichLmao income growing year after year.